2024-01-06 13:53:18
Title: Outbound tourism industry adjusts as Israel-Israeli Relations Impact Destinations
Amidst ongoing uncertainty in the world, the outbound tourism industry is facing significant changes as a result of Turkey’s recent hostile attitudes towards Israel. Industry leaders are predicting a shift in destination popularity, with Turkey expected to disappear from the list of favored travel spots for Israelis in the coming year.
Shirley Cohen Orakabi, Vice President of Esht Torres, remarked that the once-beloved destination of Turkey is likely to fall off the tourism map for the next year, and potentially even for the next three years. This sentiment was echoed by Nir Mazur, VP of Marketing for Aviation Relations, who noted that while Turkey’s popularity had faced challenges in the past, it ultimately rebounded. However, the recent events seem to have dealt a more severe blow to Turkey’s tourism prospects.
Hadar Carmel, director of the vacation division of the Amsalem Tours group, highlighted the impact of the strained Israel-Turkey relations on tourist behavior, noting the expected shift in travel preferences. She anticipates that while the Jewish audience may opt out of flying to Turkey in the near future, the Arab-Israeli audience will continue to visit the country.
In light of the changing landscape, industry insiders foresee a revolution in the destination map. Cohen Orakabi noted that Hungary, the Czech Republic, the Balkan countries, and Montenegro are expected to experience a surge in demand as Israelis seek alternative travel destinations. Countries such as Greece and Cyprus are also set to see an increase in popularity due to their perceived neutrality in the Israel-Turkey conflict.
Despite the ongoing uncertainties, there are signs of a gradual increase in tourism interest. Yoni Waxman, Deputy Chairman of Ofir Torres, observed a rise in incoming orders and expressed optimism about the future, emphasizing the importance of travel as a means of restoring personal well-being.
However, the industry is also facing challenges as travelers grapple with the decision of whether to plan vacations amid the current global uncertainties. According to Mazur, the demand for winter vacations is expected to be lower this year compared to previous years. The ongoing uncertainties have led to a hesitancy among travelers, resulting in a surge in last-minute bookings and a greater emphasis on more flexible cancellation policies from airlines and tourism providers.
Despite the turbulent times, the outbound tourism industry remains hopeful about the future. The industry is adapting to the changing environment, with a focus on providing flexible booking options for travelers while remaining optimistic about the gradual return of tourism in the coming months. As Waxman aptly summarized, the desire to travel remains strong, and despite the challenges, people continue to seek the restorative benefits of taking a vacation.
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