2024-03-27 11:57:38
New Delhi: You have left home to play Holi. Holi is in full swing. Meanwhile your complexion has vanished. You feel like you are dissolved in color. What should be done in such situation? Then I remembered it is quick-commerce. Just ordered it immediately and within 10 minutes the colors-Abeer etc. were delivered. You might be thinking that the number of such people would be very less. But the data that has come has shown that only yesterday people placed more than 10 lakh orders on quick-commerce platforms like Blinkit, Zepto, Swiggy Instamart.
While you were celebrating Holi, Quick-Commerce was making records.
This time Holi fell on long weekend. Saturday, Sunday and Monday, three consecutive days off. People were in a very relaxed mood. Therefore, celebrated the festival with great enthusiasm. Meanwhile, whatever was in short supply was immediately ordered from Quick-Commerce. That’s why platforms like Zomato’s Blinkit, Zepto and Swiggy Instamart saw a huge increase in sales yesterday. Based on Monday evening trends, Swiggy Instamart and Zepto were on track to report record orders. our partners et retail Based on conversations with experts in the field, Swiggy Instamart has reported that Swiggy Instamart received over 700,000 orders in a single day, the highest ever. According to a spokesperson, Zepto was set to register more than 600,000 orders, which is also a record.
what did people order
On this Holi, people mostly ordered Holi related items. Such as Rang-Abir, scented gulal, herbal gulal, pichkari, flowers etc. Not only this, there was a significant increase in demand for white T-shirts and coconut oil worn on Holi. In the evening, a lot of dishes were also ordered. Everything salty and sweet along with Gujiya.
How many orders are received on normal days?
Bengaluru-headquartered Swiggy typically gets around 5,50,000 orders a day, while Zepto gets around 5,00,000 orders a day. Blinkit receives around 6,00,000 orders a day. In this respect, the market leader is Blinkit.
Valentine’s Day record broken
Albinder Dhindsa, co-founder and CEO of Blinkit, says that the company reached its highest order volume per minute (OPM) last Sunday. Although he did not share any data, he did say that his company is on track to break the all-time high order record of this year’s Valentine’s Day. Earlier, these companies had been making maximum sales on Valentine’s Day i.e. 14th February.
What were the sales of other companies?
Swiggy co-founder and Instamart head Phani Kishan Adepalli said, without giving details, that Instamart’s flower sales were five times that of Holi last year. Adit Palicha, co-founder and CEO of Zepto, posted that their platform is also being used to buy items like white T-shirts on Holi. “People are starting to realize that Zepto serves a lot more use cases than just daily grocery,” Palicha said on X.
food order in the evening
In Delhi NCR, people asked for colors during the day. But in the evening the order shifted to food items. In fact, people got so tired after playing Holi that they preferred to order the evening meal from outside. Anyway, on the day of Holi, people play Holi in their locality or society and in the evening there is a program to meet friends and relatives. This time people ordered a lot more. That’s why as the orders increased in Delhi NCR, people in some areas had to face the problem of delivery delay and cancellation on Swiggy.