2023-08-22 12:10:45
«Yandex Market” launched the sale of furniture under its own brand. The products will be developed by a team of ex-managers from IKEA, who joined the company after the closure of the enterprises of the Swedish group, informed “Kommersant”.
The company expects furniture under its own brand to make up about 10% of the category turnover on the online platform. Now sofas and beds are placed on the marketplace, by the end of 2023 furniture for the living room, kitchen and bedroom should appear here. By the end of 2025, the number of goods is planned to be increased to 3,000 items.
Ex-managers from IKEA will develop products. According to Kommersant, the marketplace will cooperate mainly with domestic manufacturers. Wherein “Yandex Market” began to work in parallel with factories in Belarus and China.
Po data The Association of Internet Trade Companies, for six months of 2023, online sales of “furniture and household goods” are among the most popular categories among Russians. Their volume in the total share of online sales amounted to 16.8%, or 459 billion rubles, which corresponds to the second place in the rating of popular online goods. The first place is occupied by “digital and household appliances”, for which the Russians spent 522.5 billion rubles on the Internet, its share in total sales is 19.1%.
In July, the Wildberries marketplace launched the production of smart TVs under its own RAZZ trademark in order to sell them exclusively on its site. Depending on the technical characteristics, the cost of devices was assumed to be from 7,500 to 40,000 rubles. Earlier, Vedomosti wrote that Wildberries would launch its own brand of electronics and household appliances with the cost of products “in the middle price segment.” They intend to produce it both at Russian factories and in China.
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