2023-07-23 12:24:54
X instead of bird
Twitter says goodbye to the bird. The logo of the network should be an X in the future.
San Francisco Twitter, under its owner Elon Musk, wants to say goodbye to the blue bird and introduce an “X” as its logo. The change will come worldwide this Monday, Musk said on Sunday in a series of tweets. “And soon we will say goodbye to the Twitter brand and, gradually, to all the birds,” he wrote, referring to the online platform’s previous emblem.
Marketing consultancy Metaforce co-founder Allen Adamson said the addition to Twitter came as no surprise given Musk’s longstanding association with the letter “X.” After acquiring the short message service for around $44 billion last October, the tech entrepreneur announced that the purchase of Twitter was “an accelerator for the creation of X, the everything app”.
Musk’s space company, Space Exploration Technologies Corporation, is commonly known as SpaceX. And in 1999, he co-founded a start-up called X.com, an online financial services company that the world now knows as PayPal. “Don’t know what subtle clues gave it away but I like the letter X,” Musk tweeted with a wink.
Hours later, veteran manager Linda Yaccarino, who Musk appointed as Twitter’s new boss in May, spoke up. It’s extremely rare – in life and in business – to get a second chance to make a big impression, she tweeted. “Twitter has made a huge impact and changed the way we communicate. Now X will go further and transform the global city square.”
X will be “the future state of unlimited interactivity, creating a global marketplace for ideas, goods, services and opportunities with a focus on audio, video, messaging and payments/banking”.
However, the innovation was met with skepticism on Twitter. Marketing expert Adamson said the change will confuse many Twitter users who are already annoyed by Musk’s other big innovations. “You won’t understand,” Adamson explained.
Earlier this year, Musk launched a paid subscription on Twitter with an $8-a-month subscription to boost the company’s revenue. Since the takeover by the Tesla boss, sales on the online platform have plummeted. He laid off nearly three quarters of the original workforce to cut costs and avoid bankruptcy.
In the first few months of the Musk era, numerous advertisers left the short message service, which is actually heavily dependent on advertising revenue. The move away from advertisers has been attributed in part to changes critics say have fueled the spread of hate speech on Twitter. At the end of April, Musk claimed that advertisers had returned, but withheld details.
Twitter recently faced new competition from the Threads app from Facebook parent company Meta.
More: Twitter advertising revenue plummeted by 50 percent
#Elon #Musk #announces #logo #Twitter #replaces #bird