OnePlus lit up the London sky with a ‘Moonbow‘, a rare natural phenomenon visible only in some remote places in the world, which occurs when the light of the moon refracts through water droplets in the air. The project #TrueColors Moonbow was inspired by the Chinese brand’s partnership with Hasselblad, thanks to which the cameras of the smartphones of the 9 Series, the models OnePlus 9 e OnePlus 9 Pro, are calibrated with the natural colors of the historic brand.
“In the lunar rainbows – reads a note describing the project – the light is usually too weak to activate the cone-shaped receptors of the human eye, making it extremely difficult to distinguish natural colors. The performance of the OnePlus 9 Series makes the camera perfect for capturing the phenomenon as nature intended. Never before seen in an urban location, OnePlus has recreated the Moonbow using high-powered light projections projected through a wall of fog under the light of the full moon, to bring the London Moonbow to life in front of Tower Bridge. “
Per Kate Parkyn, Associate Marketing Director, OnePlus Europe, “The Moonbows are beautiful and rare and give those who see them the opportunity to witness a true natural phenomenon. Working with world-renowned camera manufacturer Hasselblad to create the OnePlus 9 Series, we have given people the opportunity to capture the world in beautiful and natural colors, showing their true colors, and also winning the chance to travel the world “, he concludes.