2024-03-23 19:46:04
Last March 21, Singer Bangladesh Limited in collaboration with Archelik, the flagship company of Turkey’s Koch Group, unveiled its concept of ‘Transform for Growth’ or ‘Transformation for the purpose of development’ through a press conference.
Archelik Chief Commercial Officer Jemal Jan Dincher, Singer Bangladesh Limited Managing Director and CEO MHM Fairoz and Archelik Director South Asia Regional Marketing, Business Transformation and Growth Miss Handan Abdurrahmanoulu announced the significant transformation of Singer Bangladesh.
As part of the new venture, Singer will make several changes, including a concept store unique in the consumer durables industry, the relocation of its headquarters to a world-class workplace, and the opening of a state-of-the-art manufacturing facility. Singer Bangladesh aims to bring the global expertise of Koch Group and Archelik and Turkish quality to Bangladesh and enhance the consumer experience, which reiterates Singer Bangladesh’s commitment to excellence.
Commenting on Singer’s call for change, Archelic Chief Commercial Officer Jemal Jan Dincher said Singer Bangladesh has a history of 118 years and Singer is a pioneer in the consumer durables industry in the country. We are gradually transforming the business operations with some significant initiatives to make Singer the top brand in the country. The launch of ‘Transformation for Development’ is an important moment in Singer Bangladesh’s journey. Investments in new concept stores, new corporate offices and our manufacturing facilities are the strongest pillars of this transformation. We are committed to innovation, customer satisfaction and sustainable economic growth in the future.’
He further said, ‘We are bringing our international expertise and world-class products to the market to contribute to the consumer durables industry and the lives of the Bangladeshi people. The new headquarters will support our employees with Archelik’s international workplace standards and facilities. Our concept store takes inspiration from the award-winning Archelik store design in Istanbul, Turkey. We are trying to apply what we have learned from Turkey in business retail and commercial transformation to Bangladesh and I am honored to be associated with this new journey in Bangladesh. We aim to increase the productivity of Singer Bangladesh and make Bangladesh a center of South Asia in the medium and long term. We are planning to export products from Bangladesh factories to countries in the region in the long term. We will continue to invest in Singer Bangladesh’s technology, stores and communications.’
MHM Fairuz, Managing Director and CEO of Singer Bangladesh Limited said, ‘The economy is getting stronger, the standard of living of our customers is also changing. With a focus on customer service, Singer Bangladesh is transforming its operations to bring the most contemporary and world-class services to its customers.
In the speech he further added, ‘Singer is the pioneer in consumer durables business in Bangladesh. With strong trust in us in the minds of consumers, we aim to become the leading consumer durables manufacturing company in Bangladesh in the near future.’
Inspired by the design of the award-winning Archelik concept store in Istanbul, Turkey, Singer Bangladesh has inaugurated Bangladesh’s first concept store in the consumer durables industry at Gulshan 1. The store has special experience zones to showcase a variety of products under the Singer and Beko brands. Beko is one of the top 3 brands in Europe. The store’s exceptional retail experience; It gives an opportunity to check the product before purchasing it. The store houses a shop-in-shop of Archelik’s global brand Beko for the first time. Singer’s new concept store design will set a new standard for the retail market in Bangladesh as well as redefine the traditional retail business model and ensure a world-class retail experience for shoppers. Singer will open more Singer Beko concept stores in major cities across the country and the design will be adopted in Singer outlets nationwide in 2024.
Singer Bangladesh is shifting its corporate headquarters to Gulshan II in Dhaka. Designed by Turkish architects, this state-of-the-art office will provide employees with world-class workspace and amenities. The new office will encourage employee cohesion, collaboration, creativity and innovative thinking. The new head office will embody Singer Bangladesh’s progressive ethos and lay the foundation for continued success.
The conference announced that Singer Bangladesh is ready to start production at its new factory. Archelik’s $78 million investment in the new factory will create more than 4,000 jobs and further the company’s commitment to local manufacturing. Singer Bangladesh aims to produce more than 90 percent of its products domestically, reduce dependence on imports and build a strong local supplier ecosystem. The Singer manufacturing plant is being built as per the Lead Gold Standard for sustainability in the manufacturing process.
About Singer Bangladesh
Singer is one of the largest consumer durables retailers in Bangladesh, with 463 self-managed retail outlets and over 1,000 dealerships. Singer began trading in this geographic area in 1905. The company currently markets consumer durables under various brands including Singer and Beco. 57 percent shares of the company are owned by Archelic and the remaining shares are publicly traded on the Dhaka and Chittagong Stock Exchanges.
About Archelic
With more than 40,000 employees worldwide, Archelic’s global operations include subsidiaries in 53 countries, 31 production facilities in 9 countries, and 14 brands either fully owned or licensed through limited license (Archelic, Beko, Grundig, Bloomberg, Electra Bregenz, Arctic, Laser, Flavel, Defy). , Altus, Dolens, Voltus Beko, Singer, Hitachi). Archelic has 28 research and design centers and more than 2,200 researchers worldwide and has more than 3,500 international registered patent applications. For the fifth time in a row, Archelic has achieved the highest score in the DHP Household Durables industry (based on results as of October 27, 2023) in the Dow Jones Sustainability Index of the S&P Global Corporate Sustainability Assessment. Archelik’s vision is to ‘respect the world, gain global respect.’