NOVOS, which develops a digital training platform for gamers, has completed a $ 6 million seed round. The current round was led by the venture capital fund ‘Mizma’ and with the participation of other funds, including remagien ventures, Kaedan Capital, Gal ventures and more. Along with the funds, significant angels in the field have invested in the current round, and a number of owners and CEOs of the best Esports groups in the world.
The world of competitive gaming (Esports) has gained tremendous momentum in recent years and has broken the growth expectations intended for it, from the number of fans to hours of watching both amateur and professional tournaments. The gaming world, which in the past was portrayed solely as a hobby, is now a real career and leading gamers earn huge sums (the 2018 Fortnight Champion won $ 3.5 million). The development of the industry in recent years allows the gaming industry to be included as a full-fledged sport, today gamers can receive full sports scholarships from the best universities in the US identical to those of basketball or football players.
However, and despite the growth of the industry in recent years, and unlike any other competitive sport for gamers today there is no professional environment that accompanies the professional and personal development of amateur gamers.
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Novus develops a virtual training framework that accompanies gamers throughout their personal and professional growth process. The company’s technology knows how to refine the strengths and weaknesses of every gamer based on the performance of the gamers in the game. Using Novos’ algorithms, a customized training program is created for each player, connecting gamers of the same level to online joint training. Gamers who use the Novus training platform train an average of three times a week, two hours per workout. Registration for the Novos training platform is open to users all over the world and to this day the company has trained tens of thousands of gamers and recorded quite a few successes of gamers who qualified for very advanced stages in official tournaments, and even won cash prizes thanks to Novos’ focused training.
Or Briga, CEO and founder of Novos: “The recruitment will allow Novos to expand the range of games it supports alongside collaborations with professional teams to establish gaming academies that can be joined by gamers from around the world. As part of the collaboration with the professional teams, the gamers will enjoy exclusive content for the team, professional players and coaches, and they will also be given the opportunity to differentiate into the professional team, compete and take their gaming career one step further. ”
Aaron Applebaum, Mizma Foundation: “Only a few industries are growing as fast as the gaming industry. The team at NOVOS helps build the infrastructure that allows the industry to develop. Creating a methodological way for players to improve their activities is so important and the team at NOVOS are all gamers Themselves, they are the perfect people to build such a product. ”
About Novos: Novos was founded in 2019 by Or Briga and Shai Arnon, both veteran gamers. The company was founded by the two as part of the ZELL program of Reichman University and later also participated in the prestigious accelerator Intel ignite and the prestigious ICON SV 101 program that connects Israeli startups to the US industry. Novos has 20 employees worldwide and its headquarters in Tel Aviv.
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