Hyder Nizam, Soho Middle East & Africa Regional President, made the announcement at a press conference during the company’s annual user conference ‘Soholices Dubai’, which was held at the Skyview Hotel in Dubai Downtown.
Dubai – United Arab Emirates, First Published Feb 23, 2022, 5:35 PM IST
Dubai: Global technology company Soho has reported 58 percent growth in the UAE by 2021, officials said. The country’s workforce has doubled and the business partnership network has grown by 48 percent. Hyder Nizam, Soho Middle East & Africa Regional President, made the announcement at a press conference during the company’s annual user conference ‘Soholices Dubai’, which was held at the Skyview Hotel in Dubai Downtown.
He said that Soho has grown tremendously from local businesses by recognizing the potential of the SAS application, and they have been able to reap the benefits of digitizing operations according to the breadth of Soho’s product portfolio. He explained that with more than 50 business apps and the integrated product ‘Soho One’, companies have been able to digitize at all levels of operations and excel in data or other important matters without any interruptions or problems.
They made natural progress by helping companies from the UAE. Soho’s view is localism. He claimed that they had made the breakthrough with an emphasis on the development and social advancement of the local business ecosystem. By setting up new offices and selecting talented people from the UAE, we were able to understand the needs of customers such as the local payment gateway integration and move forward. It has also been able to technically connect government agencies and local business networks for partnerships.
Soho has partnered with Dubai Culture to provide enterprise technology to sole proprietors and all types of businesses. It employs people from the UAE as part of its growth strategy. While striving to make popular apps available to everyone globally, it has expanded its partnership network with local businesses to help local businesses. Soho also aims to provide expertise on initiatives such as participation in the training of first-year BBA students in emirates’ Academy of Hospitality Management on ‘The Role of Technology in Business Management’.
“We have seen a huge increase in demand for customer experience platforms, low-code platforms and business intelligence offerings during the epidemic and in many instances and its waves. Ali Shabdar, Regional Director, Middle East & Africa, Soho Corporation, said:
Soho One, the business operating system, integrates more than 45 apps built into the same technology stack, and integrates apps that support a common data model. It allows business owners to functional smart reporting and analytics by combining data across different departments to bypass departmental silos and streamline processes – he added.
Last Updated Feb 23, 2022, 5:35 PM IST
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